Hmong American Farmers' Association farm open house, September 2016                                                                           (For images from prior weeks, visit Pinterest.)

Hmong American Farmers' Association farm open house, September 2016                                                                           (For images from prior weeks, visit Pinterest.)

Lutman & Associates works with nonprofit clients and independent producers in cultural, media, and philanthropic sectors, and in the intersections among these. We are known for creative, future-facing projects that help organizations explore new initiatives and break new ground. As consultants we are hired to develop strategy; conduct program assessments; collaborate on planning and launching new initiatives; and support and lead planning and evaluation. 

Our distinctive capability comes from having done the work: we’ve been there.

As entrepreneurs we are actively engaged in developing and testing our own ideas. For example, our highly-successful What’s Up Pop Up events are public projects we create to build community capacity for dialogue, debate, and discovery. Pop ups feature the ideas and people that are influencing us, and turn our work inside out to share with you. In 2014, we created Hothouse at the Minneapolis Institute of Arts, a pop up coworking space involving 35 solo-preneurs, independent producers, small nonprofits, and businesses who worked at the MIA while drawing on the museum's collection for inspiration. (Read about it here.) Stay tuned to learn more about what we have up our sleeves. 

Sarah Lutman is also a widely published author for local, regional, and national publishing platforms.


CURRENT consulting


Current projects include:

+ Continuing evolution of our work with the Philadelphia-based Wyncote Foundation to amplify the ideas and findings in our Like, Link, Share report published in 2015. We're about to launch a free on-line course to help resource-constrained organizations and small business enterprises get started with digital engagement. Watch for the announcement in fall 2016 just as soon as our beta testers help us improve the course.

+ Workshops: This fall we're leading an all-day digital strategy workshop for the Broward County Cultural Commission and getting ready for 2017 digital strategy workshops in Minnesota. 

+ Evaluation and program development: We're working with the Detroit Program of the Kresge Foundation to conduct a formative evaluation of its extensive support for individual artists in Detroit

+Grantmaking: We're supporting the development and launch of the American Orchestras' Futures Fund with the League of American Orchestras.

+Business development: We're helping Minnesota Public Radio with strategy development and business analysis for an emerging public service opportunity.

+Digital content and engagement: We're consulting with the Walker Art Center on the development and evolution of its digital strategy, including work on future editorial and content initiatives.


And more! 

Please be in touch! We’re happy to provide work samples and references.


What's Up?

A Series of Live Events About Ideas and Trends

We produce What’s Up Pop Up events that bring you interesting people and ideas from our work in informal settings. We are building community capacity for dialogue, debate and discovery, and creating forums where people can connect in person.

Follow us on Twitter to hear about the next event. We'll post it here as well.


Latest Writing

Originally published in the September 2016 issue of Twin Cities Business Magazine.

About a year ago, the New York nonprofit world hit an unhappy trifecta: FEGS, the largest social service nonprofit in the city, declared bankruptcy. The agency provided job services to people with disabilities and poor people. It was “praised by corporate titans and community leaders alike,” according to the New York Times. The news came on the heels of the New York City Opera’s collapse and financial turmoil at Cooper Union, the esteemed art and architecture school. All three were once-lauded nonprofits that fell on hard times.

Some important lessons have come out of that carnage, however, and they apply to Minnesota nonprofits. Prompted by the FEGS failure, Oliver Wyman, a management consulting firm, and SeaChange Capital Partners released a discussion paper, Risk Management for Nonprofits, earlier this year. The paper is a thorough introduction to a neglected topic and offers important advice that’s relevant to any nonprofit, of any scale and in any sector.

The paper’s premise is that hard times rarely come in one fell swoop. Problems develop over time and can be more or less successfully mitigated based on a nonprofit’s ability to analyze and deal with risk on a continuous basis. Further, the paper says we ought to care—a lot—about risk in nonprofits. Our social safety net, our medical care, our cultural assets, our educational system and our community development activities, to name a few, rely on healthy nonprofits that function at a high level and deliver on their missions on behalf of all of us.

The core of the report analyzes the performance of New York City nonprofits against the three core resilience factors that the authors urge nonprofit boards to monitor. These are:

  • Cash to cover immediate needs.
  • Unrestricted net assets—“the best definition of a nonprofit’s ‘equity’ that is available to bear losses or make investments.”
  • Operating reserves—“defined as the portion of the equity that is available in the short term.”
    Aggregate statistics compiled by the authors revealed that more than 10 percent of the nonprofits studied were technically insolvent (liabilities exceeded assets), with the highest percentage in health and human services, many of which are described as “limping along” with less than a month of cash on hand.

Further, about 40 percent had virtually no margin of error, with cash and reserves totaling less than two months of operating expenses. Data further showed that the larger human services nonprofits overwhelmingly relied on government funding sources, which can be fickle and/or subject to changes in regulations; and, while most nonprofits are small, the large ones provide the vast majority of services.

The report details eight best practices—and puts responsibility squarely on trustees’ shoulders for implementation and monitoring:

  • Governance and accountability for risk management. This is part of the board’s legal duties of care, loyalty and obedience. The suggestion is that this role is appropriate responsibility for the finance and/or audit committee.
  • Scenario planning. This should include contingency planning to address a running list of the major risks the organization faces, identifying both the likelihood of the risks and the expected losses.
  • Recovery and program continuity planning. This should account for continuing services in the event of a financial disaster. The authors propose that organizations develop “living wills” to allow faster transfer of programs, and recommend that organizations plan such actions long before a crisis hits.
  • Environmental scans. These should brief trustees on longer-term trends in the organization’s operating environment.
  • Benchmarking and self-rating. Trustees can use these to compare financial performance against peer organizations, using the publicly available tax returns in a peer or “watch” group.
  • Financial stability targets. These are created for operating results based on minimum and long-term needs. They could include targets for cash, unrestricted net assets, reserves and access to credit.
  • Reporting and disclosure. These would provide readily available summaries of financial and programmatic results, and should be proactively distributed to all of the organization’s stakeholders.
  • Board composition, qualifications and engagement. These factors should be combined to foster a functioning partnership between management and trustees. “Many organizations, particularly large complex ones, would benefit from having an experienced nonprofit executive on the board with firsthand experience of the programs and associated funding streams,” according to the report.

The report concludes with themes that emerged from research, summarized as avoidable “worst practices.” If you volunteer, contribute to or work in a nonprofit, see whether any of these sound familiar—and if they do, consider changes. These conditions made facing a crisis that much more difficult:

  • A poor track record recruiting and retaining a strong CFO.
  • Failure to do explicit scenario planning despite turbulent or inherently difficult situations.
  • Ill-informed trustees who do not discuss the impact of long-term trends either in financial performance or in the operating environment. Frequently these trustees were described as “focused on annual budgets and rear-view comparisons” and not on future stability and resilience.
  • Failure to provide timely, actionable information for trustees during the early stages of a crisis.
  • Indecisiveness— trustees taking too long to realize that there was a problem and delaying action even after they h ad decided it was necessary.


Which of Minnesota’s important nonprofits is operating too close to the edge? With thousands of people depending on our nonprofits to provide essential services, it’s critical that trustees and leaders face the possible scenarios that could disrupt continuity in operations or put them out of business entirely. Oliver Wyman does a service to the nonprofit sector by publishing its analysis and findings, and suggesting risk mitigation behaviors and practices. It’s a great, succinct read. It would be helpful to have a comparable analysis for our cherished and vital nonprofit sector in Minnesota, and to know that trustees and staff at nonprofits are aiming for the best, but preparing for the worst.